(Originally posted on Saturday December 19, 2009 NB parts of this re-post have been edited)
Over the past four months I have been busy applying for a liquor licence to open a shop in Tanunda where all of the Collective wineries will have their wines permanently available for tasting and sale of sealed bottles. I'm thrilled to announce that after a few hiccups, my licence was granted yesterday and thus, the shop will be open very soon. The Collective Barossa shop is my own new business, and will be, in some ways, a separate entity to 'Collective'.
Collective Barossa's foundations are very much linked to the Collective philosophy, in that it will promote the wines of the four wineries, and all of the winery families will be, in some way, involved with the business. However, Collective will also have its own functions and events separate to those held in the shop. So whilst Collective and Collective Barossa are two separate things, we still fundamentally work together.
The shop will be situated in the front room of the Barossa Museum at the southern end of the main street of Tanunda. Formerly the old Telegraph Station, this heritage listed two storey historical building provides the perfect background for the Collective wineries. Both businesses will compliment each other i.e. the Museum houses one of the best historical displays in Australia of furniture, clothing, tools and knick-knacks from the early settlers of the Barossa in the mid eighteen hundreds, and Collective, as you already know, is a group of small family wineries whose ancestors were some of the original settlers of the Barossa. The concept is to tie both things together and provide tourists and locals with a total heritage experience.
As a bonus, it will also enable our mailing list customers, and other visitors to meet and speak with the families behind the Collective labels as they will be popping in regularly (aside from Vintage when it may be hard to find any of our winemakers for obvious reasons), and sometimes even taking over in the shop for the day here and there, as time permits, to give me a day off. We all feel that meeting our customers is an important part of our business philosophies and love nothing more than to have a chat about our wines and tell you the stories behind them. That is the heart and soul of the Barossa - the personalities in it, and the stories they tell, so we look forward to sharing some of these with you in the shop.
Merry Christmas and Happy New Year to you all from us here at Collective. We look forward to having you visit us in 2010!
Regards,
Marie Linke
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